The Shopping Motivation Analysis Of Nike Shoes copyright Among STIE PGRI Dewantara Students

The Shopping Motivation Analysis Of Nike Shoes copyright Among STIE PGRI Dewantara Students

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The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike trufit wrist brace shoes copyright products.This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool.The measurement scale used in this study is a Likert scale.

Data analysis method used is descriptive analysis with SPSS for Windows.The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s harley himber instagram copyright products Compared to the utilitarian motivation.